ABOUT Susana Escobar is a beauty industry expert with 20 years of experience specializing in product development within the skincare, color cosmetics, and body care. Susana has worked for brands such as Bliss, Versed, Josie Maran, Boscia and Stila. Known for her innovative spirit and visionary leadership, Susana has played a pivotal role in shaping the beauty landscape through groundbreaking concepts and first-to-market product launches. In addition to her accomplishments in product development, Susana has demonstrated exceptional leadership in rebrand initiatives, steering successful transformations that breathe new life into brands and resonate with evolving consumer preferences and behaviors. Her strategic vision and attention to detail have resulted in impactful rebranding campaigns that have revitalized brands and propelled them to new levels of success. Throughout her career, Susana has led teams to push the boundaries and deliver innovation that accelerates growth by introducing products that have redefined industry standards. Her ability to anticipate market trends and consumer behavior, coupled with her technical knowledge and ethical standards has enabled her to develop products with exceptional quality and performance. Driven by a belief that learning is a lifelong journey, Susana approaches each product launch with enthusiasm and curiosity, recognizing that every project presents an opportunity to gain new insights and experiences. She is a firm believer that we never stop learning and that each product launch teaches something new, which is what truly excites her and keeps her going. Always in pursuit of excellence, Susana leads cross-functional teams to deliver award-winning products, setting new benchmarks for quality and efficacy. Her collaborative approach fosters creativity and ensures seamless communication between research and development, marketing, and regulatory departments, resulting in streamlined product development processes and unparalleled success in the marketplace. Susana is committed to clean beauty, sustainability, and ethical practices within the beauty industry. She advocates for environmentally conscious product development initiatives and strives to incorporate sustainable sourcing, packaging, and manufacturing practices into every project, leveraging her longstanding relationships with manufacturers and suppliers to uphold the highest standards of integrity and responsibility. Susana’s experiences have taken her around the world, allowing her to observe consumer behaviors from different perspectives. Through these experiences Susana has become known for her knack for spotting emerging trends and translating them into innovative product concepts. She has a proven track record of delivering first-to-market solutions that capture the imagination of consumers and propel brands to new heights of success, all while embracing the valuable lessons learned along the way. Beyond her contributions to product development, Susana is a sought-after thought leader in the beauty industry. Her visionary approach and unwavering dedication to innovation, coupled with her belief in continuous learning, continue to shape the future of beauty. Her goal is to inspire generations of product development professionals to push the boundaries of possibility.